EXHIBITING YOUR WORK AND SELLING IT

Every artist is a small business, creating something to be sold. Selling requires marketing. As much as printmakers need the skills and techniques to transfer an image from idea to ink on paper, they also need to know how to present their work and how to present themselves as professionals to dealers, curators, collectors, and the general public. Learn what should and should not be in your resume or CV, consider designing and printing a brochure, review options to find and contact the right gallery owners and curators for you work, and consider other options for getting; your work and ideas before the public. The emphasis should be on practical strategies, including critiques of examples of publicity materials: stationary, business cards, resumes, exhibition brochures, etc. The following list includes topics which should be given consideration incorporated into your agenda for exhibition and selling your work.

1. Photographs and slides
Do a professional job.

2. Where to send the slides-
Competitions, galleries, curators, museums, collectors, etc.

3. Resume or CV (curriculum vita)-
Short or long versions

4. Publicity materials-
Announcements, brochures, press releases, artists statements, business cards

5. Professionalism-
Documentation sheets, copyright, insurance, professional memberships